Once a QuickBooks user requires more advanced bookkeeping services such as payroll Intuit will recommend the business to an accounting or bookkeeping firm, Preece says. Intuit didn’t intend to compete with the 60 percent of QuickBooks users that already have an accounting professional, says Preece. Intuit says the target audience for its bookkeeping service are the 40 percent of QuickBooks users globally who don’t have a bookkeeper or accountant. However, Intuit is the first accounting software company to add bookkeeping as a service, a move which will likely ruffle feathers among their accounting partners. Startups Bench and In Dinero (see below) have already demonstrated the business model. Intuit is not the first company in the US to offer a combined package of accounting software and bookkeeping services. “It’s a technology trend,” Misherghi says. She gave the example of US medical service MDLive which provided a directory and software to speak to doctors. Software companies in other industries were increasingly adding complementary services, says Ariege Misherghi, director for accountant business at Intuit. Over 3,000 accountants participate in the TurboTax Live service and Intuit forecasts that thousands of bookkeepers will eventually join QuickBooks Live (in the US), says Rich Preece, global accountant segment leader at Intuit. It is based on TurboTax Live, an accounting service that helps employees fill out simple tax returns for a fixed fee of $80. The service has been tested successfully in the US market where Intuit has committed to a full rollout. The bookkeeper can move a pointer over the page to explain how to use the software or reconcile a transaction. Intuit released a video support service today called SmartLook that opens a video chat window on the page of the accounting program. The setup and basic bookkeeping are sold as "Done with you" rather than the conventional "Done for you" approach by self-employed bookkeepers. ![]() The service will be provided by independent bookkeepers who are certified as QuickBooks Pro Advisors and who will receive an hourly wage for providing the bookkeeping service. Intuit announced today that it will start testing a new service in Australia called QuickBooks Live that includes file setup and basic bookkeeping.
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